Social media is often a conundrum to me and I actually do it for my job. I’m not an expert, but I know things. I manage social media brand pages and I’ve had to do a lot of research into what works and what doesn’t. Some of it remains a mystery to me.
I’m trying something new that I heard about several months ago. I have a two month trial that I received from using a link and so I was able to get a free plus account for a platform called Tailwind App. I was hesitant to use it because I thought it was probably just a waste of money. But with 2 free months, I’m giving it a try.
Social Media Traffic & Tailwind
If you have ever used Pinterest, you know that it’s more like it’s own search engine making it much different than Facebook or Twitter. Tailwind uses your pinterest account to gain subscribers by scheduling pins throughout the day that you select. So if you go to a website, find some pins you want to pin, you can use the app to send all the pins into your schedule and Tailwind spreads them out based on your schedule, which you can adjust (Tailwind selects times that are the most active for best results but you can also add times if you prefer). The more subscribers you have, the better. This process also allows you to get more subscribers too because you’ll be pinning more often and people will find you.
Other Tailwind Tools
Tailwind also gives suggestions on how to improve your boards. For instance, setting up descriptions, categories, and having at least 10 pins in each category will rank you higher. You can edit your boards with a click of a button inside the app.
Another cool thing about Tailwind is they have an app you can use on your phone, which is convenient. They also have tools for your browser so you can click a button to add pins to Tailwind. Whether you use your desktop, phone, or tablet, Tailwind makes is quite easy to pin and to schedule pins.
Tailwind has several videos to help you increase promotion as well as how to use their tools on their website. The month to month account allows 400 pins a month. The annual account has no limit on the pins, but you have to pay upfront. They do give you 4 free months though.
You can track all your pins from within Tailwind to see which ones are doing well. If you have pins that are doing well, you can schedule them in different boards to get more traffic.
How does this help your blog?
When you pin to pinterest, you need to connect your website to your pinterest page. You do this by using the Pinterest Business app instead of the personal one. Then you need to connect your website to the Pinterest app. You do this under your profile where it says “Website”. Add your website and then follow the steps to confirm your site address.
That part that says “Forbes” is where your own website will show up if you pin something from your own website. Then when people share it on pinterest to their own boards, you’ll get traffic just from your content being shared. Of course, you’ll want to share others content as well. You can see it in action by using it for free for the first month and see what you think.
Group Boards & Tailwind Tribes
One other thing worth mentioning is group boards and Tailwind Tribes. Group boards allow even more traffic to your website by collaborating with another person who then shares all the pins you share on the board to their own set of traffic. When they share to the group board, their pins get shared with your traffic too. It’s a win-win. Tailwind Tribes is something in BETA that I’m trying. Basically the group has rules like if you share your post, repin 2 others. They track this and will remove you if you don’t follow the rules. But you can pin to the group and hopefully, they’ll repin your pins and you can return the favor as well. This allows even more traffic to your website as they share with their own followers.
I tried a few other apps and I like Tailwind the best. The jury is still out if it actually will drive traffic to my website, although today it said my traffic was up. I’d like to see if that trend continues by using this app, making it worth the monthly fee.
Since Pinterest is one of those social media websites that seems to be in constant use, I find this app appealing and am hopeful I’ll start to see some upward trends. Many bloggers swear by Tailwind, so I’ll give it a good college try.
How about you? What social media or other strategies do you use for gaining traffic and ultimately subscribers to your blog?